A digital home for a physical town
Your town, made playable. Find the real places and people around you in Eugene on a living map — and if you run a business, get a real storefront and the tools to run it. The digital world, finally pointing you back to the physical one.
Anyone can walk. Not everyone can play.
Choose your world
Gold standard · the clean dark default
A preview — when you become a citizen, your world is saved and follows you everywhere.
Most of the internet is built to take — your attention out, your money out, your town flattened into ad inventory. LocalLane runs the other way. Here, money and attention circulate between neighbors: the baker and the painter, the contractor and the family three streets over. That's the whole idea. Everything below is just how you play it.
A living directory of the real places around you, starting in Eugene, Oregon — a business directory, a local events board, and a Community Pass membership, wrapped as something simpler: your town, made worth exploring. Anyone can browse, no account. You can use it as a plain, fast directory and ignore everything else on this page. Or you can play.
Walk into real local places. The directory is your map — every shop, contractor, and event a tile on the board.
Discover the businesses and people around you — and put your time and money where you actually live.
See what's happening across town — public events from local places and the community, on the same living map.
That's what's live today. The “game of life” grows as we build — we'll say more as we ship more.
Joy Coins are pre-1965 silver coins — real silver, a real keepsake, and a tangible, fun way the community connects. You can spend them at participating local places, and buy and sell them from the neighbors who deal in them.
LocalLane just tells people about it as an option — a real way to connect with your community using real silver. We point at it; we don't issue, hold, sell, or take a cut.
Walking is open to everyone. Playing is by invite.
Citizenship is a paid membership — it gets you the full living map and directory, public and members-only events, Joy Coins, and a Community Pass, plus a real hand in shaping what gets built next. LocalLane starts invite-only on purpose: a real town is built by people who were vouched for, not by an open flood. If someone handed you a code, this is your door. If not, you can ask for one.
This is the start of the game, and it's growing. Eugene, Oregon is the first community on the board — early citizens shape the world the rest of town will walk into. New lanes light up as more of the city joins.
First community
Eugene, Oregon
On purpose. Built here.
A place on the map
Beginnings
A real local business
Early access
Invite-only
A town built by people who were vouched for.
For players
Walk the living map of your town, find the real places around you, and see what's happening. Browsing is open to anyone.
For businesses — your membership includes
A public storefront that works as your real website, plus a real back-office to run the work behind it. Get found on the map; run the business from one place.
Built with a real Eugene contractor, in daily use.
LocalLane grows a block at a time. Here’s what’s live today and what’s on the way — we only show what’s built, and “coming” means named and honest, not a promise with a date.
One trustworthy local directory — who’s here, who’s open, what’s on, who’s loved.
A beautiful public page every business owns — identity, hours, place, photos, the works.
Classes, markets, dinners — what’s happening across town, on the same living map.
Verified and real — trust you can’t fake, with no gameable star average.
Sell online or log a cash sale — money direct to the business, no cut taken.
Meet, volunteer, and gather with the neighbors nearby — the ways a town comes together.
A living dashboard for the people who keep the city running — in the workshop now.
The short version, straight. More as we ship more.
Built with the community
LocalLane is built with the people who use it — early citizens shape what this becomes. If you have an idea, a frustration, or you want to help build, tell us. A real person reads every note.
Anyone can walk. Not everyone can play.