LocalLane

Go where you live.

Dancing, climbing, the Saturday market, the guy who fixes your roof — all of it a few minutes from here.

Free to look around. Members start at nine dollars a month.

We started this year, here in Eugene. The map is filling in.

Choose your world

Gold standard · the clean dark default

Saved on this device — become a citizen and your world follows you everywhere.

Eugene, Oregon
Red Umbrella Services LLC

Why this exists

Nobody shops local anymore. It is not your fault.

You did not decide to stop going downtown. It got easier not to, a little at a time, until one day the hardware store was a vape shop and nobody could say exactly when.

Here is the part most people were never told.

Spend a hundred dollars at a shop owned by somebody who lives here and a good share of it stays here — she pays her kid's coach, her plumber, the woman who does her books. The same hundred does several jobs before it leaves town. Spend it with a company headquartered somewhere else and it does one job, then it is gone.

And it only works if you actually go.

We can put the whole town on a map. We cannot make anybody walk out the door. That part was always yours.

Read the whole thing →

Free, for everyone, no account

Everything in Eugene, on one map.

You do not need to sign up for anything to use this. Open it and look.

The map

Who is open right now

Every shop, trade and studio in town, with their hours, their work and a way to reach them.

The calendar

What is on this weekend

Classes, markets, open nights and gigs, all in one place instead of eight.

Harvest

Where the free plums are

Fruit trees, berry patches and pantry shelves, put on the map by neighbours and kept honest by them.

Open the Eugene map →

For the people who run something

Everything a small business needs, priced in nines.

Every room costs what it is worth, and every price is a multiple of nine dollars a month. Switch on what you need. Change your mind any month.

Your own page

A real website with your hours, your photos, what you offer and how to reach you. Your own address, found on Google.

A place on the map

People searching Eugene for what you do find you, with your light on.

Sell your things

Take orders and payment right on your page. You keep the whole sale.

Put on events

Classes, markets, open nights. They show on the town calendar and on your own page.

The Desk

Write an estimate, send it, get it signed, turn it into a job. Your customer gets a room of their own to watch it happen and ask questions.

Your people

Your customers in one list, the questions they asked, the photos you sent them. Yours to take with you.

Everything is a multiple of nine dollars a month.

$9Your page, on the mapAlways on. Everybody gets this.
+$9Sell your thingsOrders and payment on your page.
+$9Put on eventsClasses, markets, open nights.
+$36The DeskEstimates, signatures, jobs, a room per customer.

A contractor pays $45 a month. That is the page everybody gets plus the Desk — a real website, a place on the map, every estimate, every signature, every job, and a room of their own for each customer. One price. No percentage of anything you sell, ever.

You keep the whole sale. Your money lands in your account. Leave any month. The price you see is the price you pay.

What we value

Every one of these has something you can go and check.

Your town comes first.

Everything here is about Eugene — the map, the calendar, the people. One town, in full.

Go check

Open the map and you see Eugene: who is open right now, what is on this weekend, where the free plums are. No account, no email, nothing to sign up for.

Your stuff stays yours.

Your page, your customer list, your photos, the words you wrote.

Go check

Download all of it any day you want.

Cancel with a button — no phone call, and nobody here has to approve it.

If you leave, your customer list leaves with you.

Nobody pays to be at the top.

The shop next door cannot buy its way above you, and neither can you.

Go check

There are no sponsored slots and no advertising anywhere on the site. Word is spread by people, not by dollars.

A review only counts if that person actually bought something from you. And when a customer asks about their job, you answer — not a bot.

You always know what it costs.

Every room is a multiple of nine dollars a month, and you keep the whole sale.

Go check

The whole price list is four lines long and it is on this page. There is no call to get a quote and no enterprise tier hiding behind a form.

If we built a page about your business before you asked, it says so across the top until you tell us it is right.

We honor our children and our elders.

A third of every dollar LocalLane collects goes to The Camel Academy, which works with local kids and elders.

Go check

Nine dollars sends three. A contractor paying forty-five sends fifteen. It is booked the day your payment clears, and The Camel Academy's books are public — you can see what came in and where it went.

Where we are

This is the beginning, and that is not an apology.

LocalLane started this year, here, with one town. The map is not full. Most of Eugene has never heard of us. That is what a thing built from the ground up looks like on its first pass.

It does not arrive finished. It fills in — one shop, one market stall, one neighbour at a time. Every person who turns their light on makes the map worth opening for the next person. Every event somebody posts gives somebody else a reason to go out that night.

So if you want a town that has this, the way to get one is to be on it, and to tell one person.

Questions, answered

The short version, straight. More as we ship more.

Walking the city

Do I need an account to use LocalLane?
No. Anyone can walk the city — browse the directory, find local places and events, and use the free food map — free, with no account. You only join if you run a business or want more.
Is LocalLane free?
Walking is free for everyone, no account. A business membership starts at $9 a month, which is how the city stays independent instead of ad-funded.

Joining & the door

How do I join?
Get on the list. LocalLane is onboarding businesses directly right now while we build the self-serve door, so tell us who you are and what you run and we’ll set you up. If you already have an invite, that’s the fast way in. The plans are on the pricing page.
Do I need an invite?
Not to raise your hand — get on the list and we’ll bring you in directly. Right now every account is set up by hand while we build self-serve, and an invite is the fast lane (it comes with the annual plan and a real custom site, hand-built for you).
What does a membership include?
A public storefront that works as your website, a spot on the map and directory, being found by Google and AI search, and real reviews — plus paid options like a Store for selling online, Events, and the Desk. A person with no business gets the directory and the free food map today, with more on the way.
What does it cost?
$9 a month for a place on the map, $18 to add a way to sell, $27 for everything. The Desk is $36 on its own. A contractor who wants a page and the Desk pays $45. See the pricing page for the full picture.

For businesses

What do I get as a business?
A public storefront that works as your real website, plus the tools to run the work behind it — found on the map, run from one place.
Is the storefront really my website?
Yes — a real, professional public page (hours, photos, products, events, reviews) that people and AI search can find.
Do you take a cut of my sales?
No. Money goes directly to you through your own Stripe — LocalLane takes no cut on your transactions and never holds your money.
What tools come with it?
A storefront, the Desk (estimates, change orders, e-signed documents), Events, and a Store for selling online — and more as we ship it. You add what you need, block by block.
I’m a tiny or one-person business — is this for me?
Especially. A market vendor or solo maker gets a real presence — a professional page found by search, with real reviews — for $9 a month, and can add tools like a Store or the Desk as they grow.
Is my data mine?
Yes. Your information is yours; you control what’s public and what’s private, field by field, and if you leave you take your content with you.

Payments & money

How do payments work?
Directly and safely — a sale goes straight to the business through its own Stripe, never held by LocalLane. We’re the storefront and the map, not a middleman on your money.
What are Joy Coins?
Joy Coins are in the workshop — not live yet. The idea is real pre-1965 silver coins as a fun, tangible way neighbors connect, that LocalLane would simply point at, never issuing, holding, or taking a cut. We’ll say more as it ships.

Trust, reviews & safety

How do reviews work?
From real, verified visits — no gameable star average, just real people saying what they experienced. Trust you can’t fake.
Who’s behind LocalLane?
It’s built with the community, in Eugene, Oregon — and a real person reads every note.

What’s growing

Is this all there is?
No — this is the start, and it grows as we build. Eugene is the first community on the board; new lanes light up as the city joins and as we ship.
What’s coming next?
More tools for businesses and more ways for neighbors to connect — like Eu-relate, a way to meet, volunteer, and gather. We say more as we ship it.

Our mission

To use technology to reinforce human connection and keep money moving between neighbours, one town at a time.

A waterfall starts with one drop of water.