Why LocalLane
Video coming soon
You did not decide to stop going downtown. It got easier not to, a little at a time, until one day the hardware store was a vape shop and nobody could say exactly when.
Shopping moved onto a screen. So did the news. So did the people next door. Not because anybody wanted that — because somebody spent a great deal of money making the other thing two seconds faster.
When you spend a hundred dollars at a shop owned by somebody who lives here, a large share of it stays here — she pays her kid's coach, her plumber, the woman who does her books. The same hundred does several jobs before it leaves town.
Spend it with a company headquartered somewhere else and it does one job, then it is gone. That is the whole argument, and it is not sentimental. It is arithmetic.
The boring, necessary stuff a small business cannot afford to buy piece by piece: a real website, a way to take payment, a way to put on an event, a way to write an estimate and get it signed.
Nine dollars a month to start. We take nothing out of your sales, and if you leave, your customers leave with you.
We can put the whole town on a map. We cannot make anybody walk out the door. That part was always yours.
The price of life is free will.